Wednesday, December 31, 2008

A Better Way to Fund Healthcare

A Better Way to Fund Healthcare
By: Bryan Brown, CFP

The days of cheap health insurance premiums in exchange for complete medical coverage are over. As rates increase, employer’s profit margins shrink and benefits are decreased. Consequently, employers must look at alternative plan designs and funding mechanisms in order to stay competitive. After all, benefits are still going to have to be provided in order to attract and retain the best employees.

Traditional health plans pay for the majority of services rendered. Patients generally are responsible for a copay or have a relatively low deductible to cover the cost for most procedures. Then the insurance company pays the lion share of the balance. There is not much incentive for patients to become better consumers. Think about it, if it costs the same (a copay), a patient will usually go to the most convenient place for treatment, not the most economical and in many circumstances, not the best. Healthcare has to be one of the only areas in our financial lives where this holds true. For anything else we tend to shop around to make sure we are getting the most for our money. When we purchase a car, for instance, most people don’t go to one dealer and pay full sticker price, we search the internet and visit multiple dealers so we can better negotiate price and terms. This is not the case for healthcare expenditures. Our current healthcare environment leads to overutilization which translates into higher premiums and less benefits for employers and employees.

So what is the solution? In my opinion, we have to have employees and patients put at least some “skin in the game.” One way my agency achieves this with our clients without financially crippling employees is by utilizing Health Reimbursement Arrangements (HRA). This works by not only modifying your plan design but your way of thinking.

There are two parts to this type of arrangement. Part one is a high deductible health plan.

The average traditional plan design we see today has a $1,000 deductible with 80% coinsurance to a maximum out of pocket of $4,000 (including the deductible), plus a $25 office visit copay and a $10/$25/$50 copay prescription card. In this scenario, a major illness or accident will cost an employee $4,000 plus all associated copays.

What we suggest is drastically increasing the deductible to $3,000 or even $5,000, changing the coinsurance to 100% after the deductible is met and removing all copays so all costs go toward the deductible. Yes, that is correct. NO COPAYS! Everything goes towards the deductible. Most insurance companies will give between a 35% and 50% discount in premiums when you move to this plan design. Obviously if an employer presented this plan alone to their employees, the employees would run out of the room screaming that they don’t have any health coverage and they can’t afford $5,000 in up front medical costs.

This is where part two comes into play. We use a Third Party Administrator and have the employer fund a percentage of each employee and dependent’s deductible, from the first dollar. This can be done in any number of ways but an example would be to have the employer fund 80% of the employee’s $5,000 deductible. This takes the employee’s liability down to $1,000 annually. Remember, most plans out of pocket maximum is $4,000 plus copays. Which is less, $1,000 or $4,000 plus copays? This scenario applies to office visits, prescription drugs, lab, x-rays, hospital stays, etc. All covered expenses are handled this way. In over 90% of the time, we can show you actuarially that you can improve benefits and save between $1,000 and $3,000 per employee per year and level out your future premiums.

“What about an employee revolt?” When communicated correctly employees are very happy with these arrangements because their out of pocket costs are dramatically decreased and so is their portion of the premium. Many times, their savings in premium will offset all of their out of pocket expenses. The key is getting employees and spouses to think differently and understand what they have. We achieve this through multiple meetings and one on one consultations, not just at renewal but throughout the year.

“This sounds too good to be true. How can this be done?” Because right now, employers and employees are overpaying for the convenience of copays and low deductibles. The premium savings when you move to a high deductible health plan without copays will more than compensate for the employer contribution toward the HRA. This has proven to be a very efficient way to not only immediately lower premiums and health plan costs but to hopefully stabilize renewal increases for many years to come.

My description only gives a very broad picture of these types of arrangements. You must work with an experienced advisor and administrator to ensure you are in compliance. The most important thing to remember is that there is a better way to fund healthcare.




Bryan Brown is a Certified Financial Planner® specializing in employee benefits and consumer driven healthcare. He is a partner in Brown & Company Insurance Services, a 30 year old Texas based insurance agency. Brown & Company manages TAPC’s member health care plans. To get more information, contact Helene Cavanaugh at 1.888.974.2272 to get contact information for our representatives at Brown & Company.

MARK THE DATE! TAPC’S OWNERS RETREAT

September 23-26, 2009 at Barton Creek Resort in Austin, Texas! More information coming! Join us for a great time done in style! We’ll have some speakers about timely topics for owners, do a lot of networking and sharing of information you’ll only get in this type of setting, and enjoy a world-class resort setting for some fun and comraderie! Spouses/Significant Others are welcome to join you! Mark the date and look for more information soon!

2009 TAPC/Linda McLaughlin Scholarship Recipient Named!

TAPC/Linda McLaughlin scholarship applicants are judged on academics, community and campus involvement, TAPC/Local chapter involvement, financial need, interest in the staffing/recruiting/HR field, ethics, and a written essay.


The 2009 TAPC/Linda McLaughlin Scholarship winner is Cyndi Gordon. Cyndi is a student at Baptist School of Health Professions in San Antonio with a 3.65 GPA. She is from New Braunfels and works for MEDTEK, a TAPC/SAAPC member firm. Cyndi is an administrative assistant to the President of the MEDTEK and is an active community volunteer, as well.


Cyndi will be recognized at the San Antonio Association of Personnel Consultants' (SAAPC) annual awards banquet in February 2009 and again at the Texas Association of Personnel Consultants' (TAPC) annual conference in Houston in April 2009.


Thank you to the scholarship committee and particularly Paul Austin of Qualitec who continues to underwrite this annual scholarship. Congratulations Cyndi!

Tennis Tournament

TAPC’s 1st Annual Tennis Tournament!

Thursday, April 2, 2009
Memorial Park Tennis Club
1500 Memorial Loop
Houston, Texas 77007-2065
Noon (check in) – 3:30 PM

Awards Immediately Following the Tournament

$25.00 Entry Fee Per Player

Doubles Round Robin Tournament

Players at all levels of ability are welcome!
Bring a friend or co-worker to play!
Spectators welcome at no charge!

Click here to register for the Tennis Tournament

Golf Classic

Thursday, April 2, 2009 at Houston National Golf Club
16500 Houston National Blvd
Houston, TX 77095
(281) 304-1400

11:00 Registration, Range Opens, Putting Contest
12:00 Shot Gun Start


* Individual Player with no tournament golf shirt = $125.00

* Individual Player plus a tournament golf shirt = $155.00

* Team of 4 players with no tournament golf shirts = $500

* Team Sponsor (4 players with a team shirt in your choice of team color) = $600


Price includes: Green, Cart Fees & Range Balls, Boxed Lunch, Tee Prizes & Tournament Awards, Prize Drawings & Contest, After the Tournament Cocktail Party.

Click here to register for the Golf Classic.

2009 CONFERENCE INFORMATION!

The 2009 TAPC conference will be held in Houston on April 2-4, 2009. All information is on the TAPC website. You can access it by going to www.tapc.org and clicking on the conference logo on the home page in the top left corner. We have new exhibitors, top rated speakers (see the website for a list of exciting speakers and a schedule of events) and new events. Join us for the Thursday evening (April 2, 2009) Conference Opening Reception with a terrific band, dinner, and an aerial picture to be given to all that attend as a memento of the event! Thursday during the day is a fantastic sales symposium with John Klymshyn! See all the details on the TAPC website – if you’ve never heard John speak, you won’t be sorry to attend this all inclusive day of sales training for inside and outside salespeople and consultants. Thursday is also the TAPC Annual Golf Tournament which is always a hit and this year we have a Tennis Tournament for players at all levels. Even if you’ve only held a racket a few times, you’re welcome to join us for this fun event! CERS training and Immersion Day will also be on Thursday, April 2, 2009 and will be followed on Friday with the Education lunch and graduation ceremony for all who are newly certified. You won’t want to miss all the fantastic speakers on Friday and Saturday. We’ve brought back some speakers you asked to hear again and each of them have prepared new material for this conference. We’ve brought in some new speakers that are new to TAPC and Texas that you won’t want to miss! All in all, this year’s conference is packed with new sessions and speakers who are all speaking about topics related to the economy, the changing market, future trends, new ways to grow your business, and other topics you told us you wanted to hear. Our keynote speakers will start Friday and Saturday off right with our opening entertainment getting you up on your feet! “Speed Networking” is a new event where you’ll walk away with a pocket full of contacts, all within your niche or specialty area in a fun, fast event that will keep you laughing and open up new partnering and split fee opportunities you can only get at this event. “Speed Exhibiting” is back again for owners and we’ll have a seminar about TAPC’s Health Insurance Plan. You’ll have an opportunity to visit more new exhibitors than ever before, enjoy a complimentary massage, browse the onsite bookstore, and win great prizes at the silent auction! All in all, you’ll get more for your “conference dollar” at this year’s TAPC conference than ever before! Don’t forget to register before 1/31/09 for Early Bird Pricing!

2009 Membership Dues are Due NOW!

Any 2008 TAPC member or new member can join by going online to www.2009dues.eventbrite.com Your one set of dues covers both your local area dues AND TAPC dues till 12/31/09. Once you join, you’ll receive log on information so that you can go into the site to update your company profile. Contact information and specialties are important for the website membership directory for client and candidate referrals and also for internal association members to find you for networking purposes. It’s important that other information on the profile be updated for our internal use as well. You can get into your profile at anytime to update or change any information as it changes.

Within a few weeks, the membership directory will only list 2009 members so make sure you renew your dues or join us for the first time soon! And, if you’re a new member, WELCOME!

2008 AWARDS PROGRAMS!

2008 AWARDS PROGRAMS! GREAT IMPROVEMENTS TO THE AWARDS BALLOT SUBMITTAL PROCESS!

The awards for TAPC, HAAPC, and MAPC have been automated and simplified! If your firm was a member of TAPC in 2008, you are eligible to enter individuals and/or teams in the TAPC, HAAPC and/or MAPC awards programs.

The awards process can be accessed by going to www.tapcballots.org and using your TAPC logon/password (the same one you use to get into the system to update your company profile). If you need your password/log on again, please email Helene Cavanaugh at tapc4u@sbcglobal.net. Once you are on the site, you can enter all the pertinent data, complete bios, and check off whether the nominee(s) will be entered into TAPC ONLY, TAPC AND HAAPC, TAPC AND MAPC, HAAPC ONLY, OR MAPC ONLY. If you are entering nominee(s) into more than one awards program (such as MAPC AND TAPC OR HAAPC AND TAPC), you can simply check off the appropriate boxes and submit it online once and they will be entered into all the awards programs you select!

You can save your work and come back to it and when you’re ready, checkout through online payment/shopping cart! No need to fill out paper, make copies, mail paperwork, or write checks!

Also, the information will be saved so next year when you enter, you can simply edit and update the information rather than complete all new work.

The deadline is Friday, February 6, 2009 by 5:00 PM.

In addition, you can register for the TAPC Awards banquet which is at the TAPC conference on Friday evening, April 3, 2009 online at www.tapc.org. This year’s theme is “All That Jazz!”

You can register for the MAPC Awards banquet which is at Prestonwood Country Club in Dallas on Friday, March 6, 2009 online at www.tapc.org. This year’s theme is “Mardi Gras with MAPC!”

You can register for the HAAPC Awards banquet which is at The Junior League in Houston on Friday, March 6, 2009 online at www.tapc.org. This year’s theme is “Proud Past, Bright Future!”.

YOU CAN ALSO SUBMIT A BALLOT (AT NO COST) FOR THE TAPC COMMUNITY SERVICE AWARD AT www.tapcballots.org

Monday, December 29, 2008

January 28, 2009 – TAPC Legislative Rally in Austin, Texas!

On Wednesday, January 28, 2009, TAPC will have it’s “Legislative Rally” in Austin! The day will begin at 9:00 AM in the auditorium at the Capitol Extension Building. Check in will begin at 8:30 AM and the morning will be full of speakers including Jennifer Patterson of McGinnis, Lochridge & Kilgore, LLP, Will Newton-Executive Director of NFIB (National Federation of Independent Business) and others! Learn about the legislative process, hear presentations about TAPC’s work in Austin on the Margin Tax, hear about this legislative session’s work we have planned regarding the Margin Tax and other legislation, and help us band together to represent our industry and our association legislatively! After our presentations, all “Legislative Angels” will have a special photo opportunity and we’ll have exclusive tours of the Capitol building for our group. We’ll have lunch offsite where we’ll have a presentation by Jake Posey and Steve Koebele, TAPC’s lobbyists where we’ll prepare you for the afternoon’s appointments with our legislators. After lunch, preset appointments with key Senators and Representatives will take place and then we’ll end the day at IIIForks Restaurant for an evening reception with our legislators and their staff.

Once you register, you’ll receive more specific information. We have a hotel block reserved and you can register to attend the day online by clicking here.


If you are a Legislative Angel, your angel donation covers the day’s activities and all special events for Legislative Angels that day and following the event. If you wish to attend the day without becoming a Legislative Angel, you may do so by simply registering for the day ($169) through the above link.


PLEASE JOIN US TO HELP REPRESENT OUR LEGISLATIVE CONCERNS IN AUSTIN!

Top 10 Reasons Clients Resist Meeting With You

Clients have the same resistance to meeting with you that you have in making the time to meet with them, believe it or not! You think in such a challenging market you are so busy managing the candidate side you don’t have the time to leave your desk and carve out the time to meet face to face with your prospects and clients. How can you afford not to?

Your job as a sales professional is to educate your client to your VALUE PROPOSITION by investing the time to meet with you face to face. But first you have to believe in the value yourself and second, you have to understand why prospects & clients resist meeting with you. What’s their perception?

Here are the Top 10 Reasons:

1. Your competition! Seriously, your competition has set the tone for you – they have met with your clients and wasted their time. They spent the entire meeting talking about how great they are and defending themselves against you and everyone else. There was no VALUE PROPOSITION communicated to the client. Your client isn’t going to go there again unless you can educate them to the real value you bring to the table, especially now in this recession.

2. Time constraints. That’s reality. Your clients are as busy as you are and time is precious to them too. They think they don’t have the time the same way you do. What that means is they default to the “I don’t have time” logic, or what they think is logic. Remember, that’s an objection you can overcome by demonstrating the ROI of meeting with you. Once you begin delivering value from your initial conversation, their resistance will be outweighed by your confidence and consultative approach.

3. Loyalty. Those are the clients you want to pursue! The prospects and clients that tell you they are “ALL SET” because they are loyal to another consultant or recruiter are the ones you want to align with. We all know loyalty sometimes results from habit or resistance to change as opposed to consistent delivery of exceptional service and value. What a perfect opportunity to showcase your expertise and provide a reason for clients to raise their bar.

4. Training. Your clients are not trained in facilitating consultant visits. Think about that. Your prospects and clients are trained in best practices of their area of expertise, not how to participate in or choreograph a meeting with recruiters. It’s your responsibility to take the lead, empower your clients to participate in the meeting and train them how the process works. Demonstrate your value proposition through an agenda submitted ahead of time. Create some excitement and anticipation to meeting with you!

5. Fear. There is real fear factor clients have about meeting with you. The buying process is an emotional choice even for non emotional people. Most people have had a negative experience with a recruiter or sales person where they felt pushed into an agreement or relationship they were not comfortable with. That leaves baggage we have to be prepared for. That fear is real and you can either enhance it or diminish it through solid consultative presentations. If clients sense you are there for your agenda or your sales quotas, they will be fearful to meet with you. Think of how you can make your contact look good to their boss through meeting with you. How about recording or videoing the meeting for them? As a thank you gift, it sure beats a denim shirt or a jar of candy!

6. Lack of Clarity. Clarity in your communication is critical to initiating interest in live meetings. This is especially true with C Level managers who are particularly savvy and very decisive. You have about 10 seconds to engage them or you have lost their attention and more importantly their respect. The clearer you can communicate your value and your insight into their business the easier the face to face meeting will be to secure. The best way to become confident in communicating with clarity is to practice and role play with scripts. Preparation and practice will help you present with the clarity you need to reinforce a sense of confidence and establish trust in you as the expert.

7. The Recession. It’s here and everyone knows it. Therefore people are cautious to invest in anything they don’t know the value of. With impending layoffs everywhere your clients may be psychologically frozen and more comfortable not going out on a limb to meet you, or any new business partner for that matter.
You need to understand the impact of the recession historically for your clients. History does have a way of repeating itself. The good news is the more confident and clear you are about your value proposition, there isn’t a better time to develop new accounts, business relationships and leverage them as the recession shifts into a healthy market again. Talk about being ahead of the curve!!!


8. Your Presentation. When was the last time you listened to yourself present a candidate or market your services? You will probably be amazed what you hear…
Pitch or tone that is either too high or too low, word fills that dilute the power of your communication, and possibly some phrases that lack clarity. And what about the length of your message? Do you even have a clue how long your presentation takes? A good way to start practicing your presentation skills is to change your voicemail message daily. First of all it allows you to customize your message which promotes interest on the callers part. Secondly it allows you to record and re-record until you sound like the expert you are!


9. Money- Finances and budgets are real. Now more than ever clients are cutting back on expenses and spending in general. You are probably already shifting your headset to expect to lower your fees just to get deals right?! Well, don’t!
Remember, people only question price when the value isn’t clear. With increased clarity in your communication coupled with a solid value proposition, your fees will stand by themselves. That’s why it is critical to meet live with your clients to establish your credibility, value and relationship power. When your cold calls revolve around fee negotiations you can take that as a sign your value isn’t clear.

10. Geographic location- Today most recruiters reach out to clients and candidates nationally or internationally. Flying has been the only means to meet with those clients and so face to face meetings have been mostly a luxury. Now with webcams you can have face to face meetings without leaving your office or getting on a plane. Leverage the distance factor and still be up close and personal. If you don’t, your competition will.